By Nirmit Parikh
Every year, over 1.5 crore graduates enter India’s job market, but only 46% are considered employable. It’s not always about talent. Many candidates have the knowledge, degrees and even the skills, but struggle to express it when it matters most. The pressure of an interview room, unfamiliar questions, or the fear of being judged can shake even the brightest minds.
Only 32% of job seekers feel confident before facing a panel. That’s why preparation isn’t just helpful; it’s a game-changer for candidates, empowering them to stand tall, speak clearly and confidently, and of course, land the job.
Cracking The Interview Code
Interviews don’t come with a textbook. There is no script or a guaranteed guidebook to acing them. While candidates might have the necessary qualifications, they often falter when asked to articulate their strengths, navigate unexpected questions, or maintain composure under pressure. This gap between what they know and how they present it is where many promising candidates lose out.
It’s not a lack of talent that sets them back, but the lack of structured practice. And with coaching often expensive, time-consuming, or simply unavailable in many parts of the country, most job seekers end up scrolling through generic interview questions or watching outdated videos, hoping they’re enough.
AI Interview Tools
This is where AI comes into play, on a mission to make a meaningful difference. Imagine a personal coach that’s available 24/7, tailors every question to your role, reads your performance in real time, provides instant feedback, and encourages you to do better with scalable practice environments.
Unlike traditional methods, these tools do more than just assess answers. They train candidates to structure responses, manage nerves, and improve clarity. Job seekers using such tools have reported up to 60% higher confidence, a powerful stat that underscores AI’s potential to bridge the readiness gap.
Levelling The Playing Field
India, with a population of over 1.4 billion people, is on its way to becoming the world’s largest provider of digital talent by 2030. However, that ambition can only be realised if access to opportunity is democratised. And AI is helping do just that.
Metro cities such as Bengaluru and Mumbai may be early adopters, but smaller towns and cities are rapidly catching up. From Jaipur to Patna, young candidates are using AI tools to rehearse for high-stakes interviews, often armed with nothing more than a smartphone. Over 58% of AI mock interview users are between 18 and 24 years old, highlighting how Gen Z is driving this shift. In a vast, diverse country like India, AI-based interview preparation is quickly becoming a necessity for job seekers to navigate the evolving and competitive market.
Tech Can’t Replace You
Skills open doors, but it’s the conversation that gets you across the threshold. Too often, bright candidates walk into interviews unsure of how to show what they know. Technology can’t take the seat for you, yet it can rehearse questions with you at midnight, steady your breathing, and turn scattered thoughts into clear stories.
That gentle support can transform nerves into the confidence that hiring managers expect, and that small shift can change the course of your career.
(The author is the founder of Apna.co)
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