Celebrating movement, community and Chiquita-powered joy on race day
Fort Lauderdale, FL – July 3, 2025 – Chiquita is going full sprint into summer at Atlanta’s legendary Atlanta Journal-Constitution Peachtree Road Race and Peachtree Health & Fitness Expo presented by Publix, infusing the iconic July 4 event with signature flavor, fun and a whole lot of yellow energy. Hosted by Atlanta Track Club, this 6.2-mile celebration draws tens of thousands of runners and fans each year, creating the perfect moment for Chiquita to connect with the community in an uplifting way.
Race day festivities will feature lively appearances from the Chiquita Banana Man, a fan-favorite character known for spreading smiles and posing for playful photo ops. At the Chiquita booth, guests can soak in the energy of the day and snap share-worthy moments with friends and family. And for runners crossing the finish line, there’s a tasty reward waiting: complimentary Chiquita bananas, nature’s perfect snack, to help them refuel and recharge.
To keep the spirit of celebration going, Chiquita will also distribute exclusive branded merch, adding a little extra flair and fun to participants’ race-day experience. More than 35,000 bananas will be handed out as runners complete the course, providing a delicious burst of energy and a cheerful Chiquita send-off to complete an already high-spirited day.
“We’re passionate about fueling joyful moments, and there’s no better place to do that than at the Peachtree Road Race,” said Juliana Furlan, Director of Marketing at Chiquita North America. “From the starting point to the finish line, Chiquita is proud to bring energy, encouragement and support—because nothing powers a summer run quite like a Chiquita banana.”
Chiquita’s presence at the Peachtree Road Race is part of its larger mission to promote healthy, active lifestyles and foster meaningful connections with local communities. By combining wholesome nutrition with playful, high-impact experiences, Chiquita continues to solidify its role as a beloved household name that’s always ready to go the extra mile.
For more information on Chiquita Brands, visit www.chiquita.com, and to learn more about Chiquita’s sustainability initiatives, click here. Please also find high-res images linked here.
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About Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior-quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative.
Recently named one of America’s Most Loved Brands by Newsweek, this recognition underscores Chiquita’s strong emotional connection with consumers and its long-standing reputation for trust and quality. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com and follow us on Instagram, TikTok and LinkedIn.
About Atlanta Track Club
Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, inspires and engages the community to enjoy a healthier lifestyle.
With more than 38,000 members, Atlanta Track Club is the second-largest running organization in the United States. In addition to the AJC Peachtree Road Race, the largest 10K running event in the world, Atlanta Track Club directs more than 50 events each year, including the Publix Atlanta Marathon, PNC Atlanta 10 Miler, Invesco QQQ Thanksgiving Day Half Marathon and the AJC Polar Opposite Peachtree Road Race. Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program. For more information on Atlanta Track Club, visit atlantatrackclub.org.